Marketing Projects
London Street Kitchen is a vibrant new restuarant with an indian twist on local street food changing the food scene in Leeds. I crafted four Instagram posts aimed at enhancing credibility and endorsement. Utilizing graphic design and compelling copywriting, each post showcased the restaurant's unique ambiance, signature dishes, and glowing customer reviews. By incorporating strategic hashtags and engaging with the target audience authentically, we successfully increased their follower count organically within a week. This campaign not only bolstered the restaurant's online presence but also fostered a stronger connection with their audience, driving increased traffic.
ProteinFitt.com was a passion project of mine that allowed me to explore my copy-writing and analytical skills in a synergistic manner. Finding the most engaging products on Amazon to review and give an effective review of was both fulfilling and insightful for my knowledge of the sports nutrition industry. The skills & wisdom acquired from learning Affiliate Marketing have indefinitely transferred over to my University Projects.
Blog Posting about Marketing through Linkedin was a chance to further fuel my curiosity in the industry. Creating a post that possibly starts a conversation about where the future might lead to for Marketers was equally rewarding and useful to my deeper independent learning of the subject. Building these Blog Posts that were detailed driven with a story to tell to the reader about a subject in Marketing required extensive research, and a creative mindset in order to engage them. This marketing endeavor has further fueled my ambition in blog posting for businesses and Sole traders in the future.
Using Adobe Photoshop and Illustrator, I transformed visions of clothing concept art, pop culture, and personal passions into captivating graphic designs. I seamlessly blended imagination with technical skills to craft visually enjoyable pieces. This dynamic duo not only refined my technical proficiency but also fueled a surge of creativity. The synergy between my ideas and Adobe's tools proved instrumental. The result was an expressive portfolio resonating with the vibrancy of personal interests and a testament to the boundless possibilities of using these types of software.
Revitalized the Google Merchandise Store through an impact Marketing and Data Analytics report, a new and proud challenge for my university coursework. Unveiled the hidden gems within data, transforming intricate analytics into a compelling narrative. This seamless integration of analytics and marketing expertise not only decoded complex data sets but also provided a road-map for informed decision-making. The project stands as a learning experience to the power of analyzing data and leveraging it to drive results.
Produced a compelling Visual Report on 'Sourced by Oxfam' for university coursework, employing a strategic blend of Customer Journey Mapping and impactful theories. The report seamlessly wove together visually striking elements to illustrate the transformative path customers take. Delving into Oxfam's ethical sourcing journey, the visual narrative brought theories to life, from consumer decision-making to sustainability frameworks.
Conducted Exploratory Market Research on the Luxury Retail Store for university coursework. Crafted a bespoke questionnaire to decipher consumer behaviour, delving deep into the psyche of luxury shoppers. Meticulously evaluating the existing market landscape, the research employed a robust methodology anchored in market segmentation theories. The endeavor seamlessly blended creativity and insight detailing the journey. From a methodological questionnaire to insightful analysis, the project illuminated market dynamics, showcasing a keen understanding of consumer behavior.
Crafted a Integrated Marketing Communications Campaign for the iconic virtual band Gorillaz as part of university coursework, showcasing a masterful blend of Integrated Marketing Communications (IMC) strategies. Leveraging a mix of digital media, social platforms, and experiential events, the campaign seamlessly fused creativity with strategic insights. Engaged audiences through compelling copy-writing on a captivating website, weaving the band's eclectic persona into every element. From social media mock ups teasers to Comic book proposals. This project demonstrated prowess delivering an innovative, boundary-pushing promotion that captured the essence of Gorillaz and left a lasting impact.
